Thinking about a different way to explain the term “The Long Tail” ….
How’s this… suppose I plan to take a weekend trip, and I want to buy a new tote bag to carry my stuff. I’m going to buy the tote bag online.
I might search on Google for the words “Tote Bag” …. that’s a vertical search …. Google will serve up anything and everything related to tote bags.
Suppose I searched instead for “Large black mesh zippered tote bag” … That’s “long tail” it’s very specific … so Google will serve me less results, but the results I get, since they will contain all of those words, will be very specific.
And I will probably be more likely to buy from one of the merchants that comes in close to the top of the search for those words, since that merchant is selling just what I am specifically looking for ….
Does that help anyone in grasping the idea?
Now, fit that in with the idea of a potential buyer searching for a home …..
large ranch home with pool near Main Street school …. maybe?
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